About OptiAnimal


The first time we, Pia and Kajsa, met was in 2004, in the middle of dead and dissected horses. We had both trained as certified Equine Sports Massage Therapists in parallel with our regular jobs, and now acquainted with the university course ‘The horse’s musculoskeletal system – structure and function (5 credits) at the Swedish University of Agricultural Sciences. We quickly noticed that we had a common basic view of horse breeding where the animal’s best interests should always come first. Besides, we were incredibly curious. What does it take for the horse to feel good and perform optimally?

When we met again many years later, we discussed the negative trends we saw in today’s horse breeding and how we could influence. We got the idea of ​​taking advantage of the digital world to improve the horse’s welfare. We decided that we just had to develop such a solution – if it did not already exist somewhere in the world. We thought so because it felt so obvious that there were already digital health tools, but it did not. We decided to invest. As now, we wanted to use technology and data to contribute to healthier, happier and more sustainable horses, which in turn give even more joy in horse ownership.

Company start

OptiAnimal was started by Pia and Kajsa, together with Anna Torell-Holm and Marie-Louise Komstedt at the year 2018-2019. We were a driving quartet for six months. When Anna and Marie-Louise’s time was not enough, Kajsa and Pia took over the company.

The team

The team today consists of Kajsa Bolmgren, Pia Schiller and Quentin Pleyers. Read more about us below.


“Our vision is that horse owners all over the world are safer when they can easily with our service optimize the horse’s well-being and performance.

We make a significant positive difference for the horse industry. We are an important contribution to responsible animal ownership.”

That’s how we work

We strive for our vision through our culture and our values:

1. Always the horse first
2. Data-driven
3. Brave
4. Respectful
5. Sustainability

We need you

For us, it is important to have a dialogue with you as a horse owner, trainer, groom and veterinarian. You have experience and knowledge that we want to supplement with our service. We want to help streamline and simplify your everyday life. What are your challenges? What do you see that could be improved in terms of the horse’s health and performance?
Feel free to contact us. Maybe we can do wonders together.

” There is something about the outside of a horse that is good for the inside of a man.”

Winston CHurchill